Article Text

Download PDFPDF
A new DiRECTion for diabetes
  1. James Cave, Editor in Chief,
  2. David Phizackerley, Deputy Editor

Statistics from Altmetric.com

Malcolm Gladwell wrote his seminal book ‘The Tipping Point’ almost two decades ago.1 In it, he suggested that for an idea to reach critical mass, three rules need to be met. First, people with ‘rare social gifts’ need to be involved and these include charismatic people with large social networks who share important information. Second, the idea needs to have ‘stickiness’—an impact that makes it memorable, and lastly, environmental factors have to be favourable. Those of us who have lived and worked through the tobacco smoking story will remember leading figures who challenged society’s perception of the habit and championed the …

View Full Text

Request Permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.