PT  - JOURNAL ARTICLE
ED  - ,
TI  - Generically speaking
AID  - 10.1136/dtb.2009.09.0039
DP  - 2009 Oct 01
TA  - Drug and Therapeutics Bulletin
PG  - 109--109
VI  - 47
IP  - 10
4099  - http://dtb.bmj.com/content/47/10/109.short
4100  - http://dtb.bmj.com/content/47/10/109.full
SO  - Drug Ther Bull2009 Oct 01; 47
AB  - It's best to use the generic name when referring to a medicine. This reduces the likelihood of accidental double prescribing or purchase of a drug, particularly if it has more than one brand name. Prescribing by generic name is also generally cheaper and avoids confusion because the name is internationally recognised. Nevertheless, brand names enjoy undue prominence, even allowing for the clinical situations where it is important to prescribe by brand rather than generic name.