PT - JOURNAL ARTICLE ED - , TI - Advertising standards AID - 10.1136/dtb.2013.7.0188 DP - 2013 Jul 01 TA - Drug and Therapeutics Bulletin PG - 73--73 VI - 51 IP - 7 4099 - http://dtb.bmj.com/content/51/7/73.short 4100 - http://dtb.bmj.com/content/51/7/73.full SO - Drug Ther Bull2013 Jul 01; 51