PT - JOURNAL ARTICLE AU - Michael Wilcock TI - Pharmaceutical marketing—greater than the sum of its parts? AID - 10.1136/dtb.2020.000004 DP - 2020 Aug 21 TA - Drug and Therapeutics Bulletin PG - dtb-2020-000004 4099 - http://dtb.bmj.com/content/early/2020/08/20/dtb.2020.000004.short 4100 - http://dtb.bmj.com/content/early/2020/08/20/dtb.2020.000004.full